Title : | DATA MINING BASED ASSOCIATION RULES & RFM ANALYSIS IN INDIAN RETAIL SECTOR: AN EMPIRICAL INVESTIGATION | |
Authors : | DR. ANSHUL SHARMA, PROF. (DR.) M. K. KULSHRESHTHA & PROF. (DR.) ASHOK AGRWAL | |
Journal Title : | International Journal of Research in Commerce and Management | |
Date : | 2010-08-15 | |
File : | Click to Download PDF |