| Title : | PERCEPTION AND CONSUMER BEHAVIOUR TOWARDS PRIVATE LABELS AT RETAIL OUTLET IN CHENNAI CITY - AN EMPIRICAL VIEW | |
| Authors : | V.VARATHARAJ, S. VASANTHA & DR. R.SANTHI | |
| Journal Title : | International Journal of Research in Commerce and Management | |
| Date : | 2012-03-12 | |
| File : | Click to Download PDF | |
