| Title : | IMPACT OF MARKETING ACTIVITIES ON CONSUMER BASED BRAND EQUITY - A CASE STUDY OF PAKISTAN-™S MOBILE SERVICE SECTOR | |
| Authors : | SHAHZAD GHAFOOR & UZAIR FAROOQ KHAN | |
| Journal Title : | International Journal of Research in Commerce, Economics and Management | |
| Date : | 2011-05-06 | |
| File : | Click to Download PDF | |
