| Title : | SIGNIFICANCE OF CUSTOMER VALUE IN PURCHASE INTENTION IN BUILDING CUSTOMER EQUITY IN COMPETETIVE SCENERIO | |
| Authors : | BABEET GUPTA & DR. J. S. GREWAL | |
| Journal Title : | International Journal of Research in Commerce and Management | |
| Date : | 2012-04-04 | |
| File : | Click to Download PDF | |
