| Title : | PROS AND CONS OF BRAND IMAGE BUILDING THROUGH NON MASS MEDIA: A CONCEPTUAL FRAMEWORK WITH SPECIAL REFERENCE TO ORGANISED RETAIL IN INDIA | |
| Authors : | V.JYOTHIRMAI & DR. R. SIVA RAM PRASAD | |
| Journal Title : | International Journal of Research in Commerce, IT and Management | |
| Date : | 2012-04-05 | |
| File : | Click to Download PDF | |
