| Title : | CELEBRITY ADVERTISEMENT AND ITS IMPACT ON BUYING BEHAVIOUR | |
| Authors : | DR. S. BANUMATHY & DR. M. SUBASINI | |
| Journal Title : | International Journal of Research in Commerce, IT and Management | |
| Date : | 2012-05-08 | |
| File : | Click to Download PDF | |
| Title : | CELEBRITY ADVERTISEMENT AND ITS IMPACT ON BUYING BEHAVIOUR | |
| Authors : | DR. S. BANUMATHY & DR. M. SUBASINI | |
| Journal Title : | International Journal of Research in Commerce, IT and Management | |
| Date : | 2012-05-08 | |
| File : | Click to Download PDF | |