| Title : | INTERNAL BRANDING AS A MANAGEMENT STRATEGY: A CASE OF ORGANIZED RETAIL SECTOR | |
| Authors : | GIRISH MUDE, SWAPNIL UNDALE & VRUSHALI DAIGAVHANE | |
| Journal Title : | International Journal of Research in Commerce and Management | |
| Date : | 2012-06-08 | |
| File : | Click to Download PDF | |
