| Title : | A COMPARATIVE ASSESSMENT OF RURAL AND URBAN CONSUMERS-™ ATTITUDE TOWARDS THE PRACTICE OF MARKETING CONCEPTS BY MARKETERS | |
| Authors : | DR. DEBASIS BHATTACHARYA & DIPAK SAHA | |
| Journal Title : | International Journal of Research in Commerce and Management | |
| Date : | 2012-06-08 | |
| File : | Click to Download PDF | |
