Title : | FACTORS DETERMINING CONSUMER PREFERENCES FOR BRAND EXTENSIONS | |
Authors : | DR. NANJUNDARAJ PREM ANAND | |
Journal Title : | International Journal of Research in Commerce and Management | |
Date : | 2012-06-08 | |
File : | Click to Download PDF |
Title : | FACTORS DETERMINING CONSUMER PREFERENCES FOR BRAND EXTENSIONS | |
Authors : | DR. NANJUNDARAJ PREM ANAND | |
Journal Title : | International Journal of Research in Commerce and Management | |
Date : | 2012-06-08 | |
File : | Click to Download PDF |