| Title : | AN CONTRASTING ASSESSMENT OF THE ATTITUDE FUNCTIONS OF CONSUMER TOWARDS DURABLES- FMCG, A STUDY AMONG URBAN WORKING WOMEN IN KERALA | |
| Authors : | ANILKUMAR. N | |
| Journal Title : | International Journal of Research in Commerce, Economics and Management | |
| Date : | 2012-06-09 | |
| File : | Click to Download PDF | |
