| Title : | AN EXPERIMENTAL STUDY ON PERCEPTION OF CELEBRITY ENDORSEMENT BY VIEWERS | |
| Authors : | JATIN PANDEY, NEEMA ARJUN BATHIJA & ANUPAMA SUNDAR | |
| Journal Title : | International Journal of Research in Commerce, Economics and Management | |
| Date : | 2012-06-09 | |
| File : | Click to Download PDF | |
