| Title : | EFFECTIVENESS OF ENDORSEMENT ADVERTISEMENT ON RURAL VS URBAN YOUTH BUYING BEHAVIOUR | |
| Authors : | PROF. (DR.) PUJA WALIA MANN, MR.MANISH JHA & MS. SUMAN MADAN | |
| Journal Title : | International Journal of Research in Commerce and Management | |
| Date : | 2010-09-15 | |
| File : | Click to Download PDF | |
