Title : | EMPIRICAL ASSESSMENT OF CAUSE RELATED MARKETING AND CONSUMERS PERSPECTIVE: A CASE OF IDEA CELLULAR-™S -˜3 G PE BUSY-™ CAMPAIGN | |
Authors : | DR. ALKA SHARMA & SHELLEKA GUPTA | |
Journal Title : | International Journal of Research in Computer Application and Management | |
Date : | 2012-09-10 | |
File : | Click to Download PDF |