| Title : | ROLE OF CELEBRITY ENDORSEMENT ON PURCHASE BEHAVIOUR | |
| Authors : | PRIYANKA SHAH & ANU GUPTA | |
| Journal Title : | International Journal of Research in Commerce and Management | |
| Date : | 2013-02-03 | |
| File : | Click to Download PDF | |
| Title : | ROLE OF CELEBRITY ENDORSEMENT ON PURCHASE BEHAVIOUR | |
| Authors : | PRIYANKA SHAH & ANU GUPTA | |
| Journal Title : | International Journal of Research in Commerce and Management | |
| Date : | 2013-02-03 | |
| File : | Click to Download PDF | |