| Title : | CONSUMER BEHAVIOR, ATTITUDE & COGNITIVE DISSONANCE TOWARDS MWO: AN EMPIRICAL STUDY WITH SPECIFIC RELEVANCE TO URBAN MIDDLE CLASS OF KOCHI | |
| Authors : | ANIL KUMAR.N & DR. JELSY JOSEPH | |
| Journal Title : | International Journal of Research in Commerce and Management | |
| Date : | 2013-03-04 | |
| File : | Click to Download PDF | |
