| Title : | CONSUMER BEHAVIOR TOWARDS CELEBRITY ENDORSEMENT OF PRODUCTS AND SERVICES | |
| Authors : | DR. D. S. CHAUBEY, K. R. SUBRAMANIAN & SHYAM SUNDER SAINI | |
| Journal Title : | International Journal of Research in Commerce and Management | |
| Date : | 2013-06-29 | |
| File : | Click to Download PDF | |
