| Title : | A CASE STUDY ON VIRAL MARKETING CAMPAIGNS -˜HAR EK FRIEND ZARURI HOTA HAI-™ VS. -˜HONEY BUNNY-™ | |
| Authors : | SHIPRA BHUTANI & DIPTI JAIN | |
| Journal Title : | International Journal of Research in Commerce and Management | |
| Date : | 2013-08-06 | |
| File : | Click to Download PDF | |
