| Title : | IMPACT OF BRAND CELEBRITY ON CONSUMER PURCHASE INTENTIONS: A STUDY WITH REFERENCE TO SELECTED MOBILE SERVICE PROVIDES IN HYDERABAD CITY | |
| Authors : | NAGUNURI SRINIVAS | |
| Journal Title : | International Journal of Research in Commerce and Management | |
| Date : | 2013-08-06 | |
| File : | Click to Download PDF | |
