Title : | POSITIVE AFFECT IN RELATION TO AD LIKENESS AND PREFERENCE TO BUY AMONG THE HIGH AND LOW EMOTIONALLY INTELLIGENT YOUNG ADULTS | |
Authors : | DR. SANTHOSH.K.R. & RISHA-RUMANA.C.C. | |
Journal Title : | International Journal of Research in Commerce, Economics and Management | |
Date : | 2013-09-18 | |
File : | Click to Download PDF |