| Title : | INDIGENOUS BRANDING - INDIA-™S FUTURE BRAND STRATEGY (AN EMPIRICAL STUDY OF THREE DECADES OF BRAND WARFARE IN INDIA) | |
| Authors : | DR. S. P. RATH, PROF. BISWAJIT DAS & PROF. CHEF GERARD D’ SOUZA | |
| Journal Title : | International Journal of Research in Commerce and Management | |
| Date : | 2011-04-15 | |
| File : | Click to Download PDF | |
