| Title : | IMPULSIVE BUYING BEHAVIOUR OF RURAL PEOPLE: WITH REFERENCE TO FMCG PRODUCTS | |
| Authors : | J. JOSEPHINE LALITHA & DR. N. PANCHANATHAM | |
| Journal Title : | International Journal of Research in Commerce and Management | |
| Date : | 2013-10-02 | |
| File : | Click to Download PDF | |
