| Title : | FINANCIAL CAPACITY AND ITS EFFECT ON IMPULSE BUYING BEHAVIOUR: AN ON-FIELD STUDY AT LULU INTERNATIONAL SHOPPING MALL, KOCHI | |
| Authors : | JITHIN RAJ R & ELIZABETH JACOB | |
| Journal Title : | International Journal of Research in Commerce, Economics and Management | |
| Date : | 2013-11-12 | |
| File : | Click to Download PDF | |
