| Title : | RATIONALITY AND EMOTIONALITY IN CUSTOMERS-™ ADVERTISING AND BRAND ELEMENT RECOLLECTION: A STUDY ON LOYAL CUSTOMERS OF CERTAIN BRANDS | |
| Authors : | VINOD URATH & N. R. NARAYANAN | |
| Journal Title : | International Journal of Research in Commerce and Management | |
| Date : | 2013-12-04 | |
| File : | Click to Download PDF | |
