Title : | IMPACT OF ADVERTISEMENT ON CONSUMERS-™ BUYING BEHAVIOR: A STUDY ON FMCG PRODUCTS IN LUCKNOW CITY | |
Authors : | ANKITA SHRIVASTAVA & DR. VIKRAM BISEN | |
Journal Title : | International Journal of Research in Commerce and Management | |
Date : | 2014-04-07 | |
File : | Click to Download PDF |