| Title : | A STUDY ON CUSTOMER PERCEPTION TOWARDS BRAND AND BRAND EXTENSION OF SELECTED CONSUMER DURABLES IN COIMBATORE CITY | |
| Authors : | DR. S. UMA, J. JAYASHREE & K.SUMATHI | |
| Journal Title : | International Journal of Research in Commerce, Economics and Management | |
| Date : | 2014-05-12 | |
| File : | Click to Download PDF | |
