| Title : | CAUSE RELATED MARKETING AND ITS IMPACT ON BRAND PREFERENCES & BRAND ATTACHMENT AMONG CUSTOMERS AT BHAVNAGAR CITY WITH SPECIAL REFERENCE TO P&G FMCG PRODUCTS | |
| Authors : | BHAVIK P PARMAR | |
| Journal Title : | International Journal of Research in Commerce, IT and Management | |
| Date : | 2014-06-08 | |
| File : | Click to Download PDF | |
