Title : | STRATEGIC ISSUES AND DIMENSIONS OF BRAND MANAGEMENT IN FINANCIAL SERVICES | |
Authors : | DR. M.G.KRISHNAMURTHY, G.V.MRUTHYUNJAYA SHARMA & DR. MAHESHA KEMPEGOWDA | |
Journal Title : | International Journal of Research in Commerce and Management | |
Date : | 2014-12-08 | |
File : | Click to Download PDF |