| Title : | CONSUMERS-™ PERCEPTION ON MATCHING QUALITY OF CELEBRITY AND BRAND FEATURES IN ADVERTISEMENT | |
| Authors : | DR. P. RAJA, PROF. (DR.) R. ARASU & D. KARTHIK | |
| Journal Title : | International Journal of Research in Computer Application and Management | |
| Date : | 2011-03-15 | |
| File : | Click to Download PDF | |
