| Title : | THE BARBIE v/s BRATZ CASE OF IPR INFRINGEMENT: A MARKETING CASE STUDY | |
| Authors : | SWATI MISHRA & DR. ABHISHEK MISHRA | |
| Journal Title : | International Journal of Research in Commerce, Economics and Management | |
| Date : | 2015-03-25 | |
| File : | Click to Download PDF | |
