| Title : | INTEGRATED MARKETING COMMUNICATION IN POLITICAL CAMPAIGNING: A SUCCESS STORY OF BJP IN 2014 LOK SABHA ELECTION | |
| Authors : | MOHD DANISH CHISHTI, DR. RESHMA NASREEN, NAZIA HASAN KHAN, PRIYANKA INDORIA & MIR SHAHID SATAR | |
| Journal Title : | International Journal of Research in Commerce, IT and Management | |
| Date : | 2015-07-02 | |
| File : | Click to Download PDF | |
