| Title : | A CROSS SECTIONAL STUDY ON IMPACT OF DEMOGRAPHIC VARIABLES IN CONSUMER PERCEPTION TOWARDS MOBILE VALUE ADDED SERVICES: A HOLISTIC PERCEPTIVE | |
| Authors : | BGK MURTHY, DR. A. SATISH BABU & DR. B. NAGARAJU | |
| Journal Title : | International Journal of Research in Commerce, IT and Management | |
| Date : | 2015-09-01 | |
| File : | Click to Download PDF | |
