| Title : | TELEVISION VIEWING BEHAVIOUR OF CONSUMERS AND TELEVISION ADVERTISEMENTS-™ IMPACT ON CONSUMERS-™ PURCHASE DECISION | |
| Authors : | T.VIJAYA CHITHRA & DR. S. KOTHAI | |
| Journal Title : | International Journal of Research in Commerce and Management | |
| Date : | 2015-10-01 | |
| File : | Click to Download PDF | |
