| Title : | IMPACT OF CUSTOMER DEMOGRAPHICS ON THE CRM AWARENESS AND EFFICIENCY: AN EXPLORATORY STUDY OF THE FIVE SELECT PUBLIC SECTOR BANKS IN INDIA | |
| Authors : | VUTLA PADMAJA RANI, DR. MOHAMMED ABBAS ALI & DR. VIJAYA KUMAR GUDEP | |
| Journal Title : | International Journal of Research in Commerce, Economics and Management | |
| Date : | 2011-07-06 | |
| File : | Click to Download PDF | |
