Title : | A STUDY ON THE IMPACT OF CELEBRITY ENDORSED ADVERTISEMENTS ON THE BUYING BEHAVIOUR OF CONSUMERS IN SALEM DISTRICT WITH REFERENCE TO FMCG PRODUCTS | |
Authors : | DR. R. RAJESWARI & M. RUBIA BEGAM | |
Journal Title : | International Journal of Research in Commerce, Economics and Management | |
Date : | 2015-11-01 | |
File : | Click to Download PDF |