| Title : | THE EFFECT OF HEDONIC SHOPPING MOTIVATIONS ON IMPULSE BUYING TENDENCY AND THE MODERATING ROLE OF BUYING POWER | |
| Authors : | SHARIQ ZIA, MUHAMMAD WAQAS, SHAHZAD AHMAD & AMMAR ARSHAD | |
| Journal Title : | International Journal of Research in Computer Application and Management | |
| Date : | 2016-01-01 | |
| File : | Click to Download PDF | |
