| Title : | EFFECTS OF BRAND AWARENESS, BRAND AUGMENTATION ON BRAND PURCHASE INTENTION OF MOBILE PHONE BRANDS: EMPIRICAL ASSESSMENT FROM KENYA | |
| Authors : | JOSPHINE CHEPCHIRCHIR & MARK LETING KIPRUTO | |
| Journal Title : | International Journal of Research in Commerce, IT and Management | |
| Date : | 2016-01-01 | |
| File : | Click to Download PDF | |
