| Title : | BRAND SELECTION CRITERIA FOR FMCG PRODUCTS: AN EMPIRICAL RESEARCH ON RURAL CONSUMERS | |
| Authors : | DR. AJEET KUMAR SAHOO, AMIT ROY & DR. AMIT KUMAR | |
| Journal Title : | International Journal of Research in Commerce, IT and Management | |
| Date : | 2016-02-01 | |
| File : | Click to Download PDF | |
