Title : | EFFECT OF THE MAGGI FIASCO ON THE BRAND IMAGE OF NESTLE AND ITS IMPACT ON OVERALL PACKAGED FOOD CATEGORY | |
Authors : | PRANNAV SOOD, PRADEEP RAWAT, NAVNEET PRIYA & DR. KOMAL CHOPRA | |
Journal Title : | International Journal of Research in Commerce, IT and Management | |
Date : | 2016-04-01 | |
File : | Click to Download PDF |