| Title : | GENDER PREFERENCES IN BRAND COMMITMENT, IMPULSE AND HEDONIC BUYING IN THE PERSONAL CARE SECTOR IN PUNE | |
| Authors : | DR. PRADNYA CHITRAO, SANCHARI DEBGUPTA, SATISH TEJANKAR, SONU KUMARI & AMIT KUMAR SINGH | |
| Journal Title : | International Journal of Research in Commerce, Economics and Management | |
| Date : | 2016-05-01 | |
| File : | Click to Download PDF | |
