| Title : | THE INFLUENCE OF CONSUMER MINDSET ON THE INTENTION TO PURCHASE FAIR TRADE GOODS IN ETHNIC CHINESE SOCIETY: THE MEDIATING ROLE OF MORAL IDENTITY | |
| Authors : | GHI-FENG YEN, RU-YU WANG & HSIN-TI YANG | |
| Journal Title : | International Journal of Research in Commerce, IT and Management | |
| Date : | 2016-08-01 | |
| File : | Click to Download PDF | |
