| Title : | THE CONFINE OF EFFICIENT CONTRACT BETWEEN PRINCIPALS AND DISTRIBUTORS PERFECTLY CONTROL MARKETING MIX STRATEGIES: CHANNEL MANAGEMENT PERSPECTIVE OF FAST MOVING CONSUMER GOODS (FMCG) INDUSTRIES IN INDO | |
| Authors : | DR. AGUS TRIHATMOKO, R., DR. MUGI HARSONO, DR. SALAMAH WAHYUNI & DR. TULUS HARYONO | |
| Journal Title : | International Journal of Research in Commerce, Economics and Management | |
| Date : | 2016-09-01 | |
| File : | Click to Download PDF | |
