| Title : | THE IMPACT OF CELEBRITY ENDORSEMENT ON BRAND POSITIONING: AN EMPIRICAL RESEARCH | |
| Authors : | SWAROOP KUMAR | |
| Journal Title : | International Journal of Research in Commerce and Management | |
| Date : | 2016-10-01 | |
| File : | Click to Download PDF | |
| Title : | THE IMPACT OF CELEBRITY ENDORSEMENT ON BRAND POSITIONING: AN EMPIRICAL RESEARCH | |
| Authors : | SWAROOP KUMAR | |
| Journal Title : | International Journal of Research in Commerce and Management | |
| Date : | 2016-10-01 | |
| File : | Click to Download PDF | |