| Title : | SERVICE BASED BRAND EQUITY AND ITS IMPACT ON BRAND PREFERENCES AND PURCHASE INTENTION: A STUDY OF CUSTOMERS OF HEALTH INSURANCE IN THANJAVUR DISTRICT | |
| Authors : | DR. R. LATHA | |
| Journal Title : | International Journal of Research in Commerce and Management | |
| Date : | 2016-10-01 | |
| File : | Click to Download PDF | |
