| Title : | PERCEPTION AND RECEPTIVITY OF BRANDING BY BANKS BY CUSTOMERS OF SMALL SCALE INDUSTRIES IN BANGALORE: AN EMPIRICAL EVIDENCE | |
| Authors : | DR. S. JOHN MANOHAR & N. S. RAVINDRA | |
| Journal Title : | International Journal of Research in Commerce, IT and Management | |
| Date : | 2011-08-12 | |
| File : | Click to Download PDF | |
