| Title : | WORD OF MOUTH (WOM): THE UNNOTICED TOOL FOR STRENGTHENING THE ADOPTION OF BRAND | |
| Authors : | MUJAHID MOHIUDDIN BABU & MUHAMMAD Z MAMUN | |
| Journal Title : | International Journal of Research in Commerce and Management | |
| Date : | 2011-09-05 | |
| File : | Click to Download PDF | |
