Title : | IMPACT OF CELEBRITY ENDORSEMENT ON BUYING DECISION: A STUDY IN BHUBANESWAR | |
Authors : | SOMABHUSANA JANAKIBALLAV MISHRA, Dr. MUNMUN MOHANTY & Dr. S. C. SAHOO | |
Journal Title : | International Journal of Research in Computer Application and Management | |
Date : | 2017-10-01 | |
File : | Click to Download PDF |