Title : | THE IMPACT OF BRAND PERSONALITY ON CONSUMER BUYING BEHAVIOR | |
Authors : | UTPAL CHAKRABORTY | |
Journal Title : | International Journal of Research in Commerce and Management | |
Date : | 2017-11-01 | |
File : | Click to Download PDF |
Title : | THE IMPACT OF BRAND PERSONALITY ON CONSUMER BUYING BEHAVIOR | |
Authors : | UTPAL CHAKRABORTY | |
Journal Title : | International Journal of Research in Commerce and Management | |
Date : | 2017-11-01 | |
File : | Click to Download PDF |