| Title : | A STUDY ON INFLUENCE OF BRAND PARITY PERCEPTION ON SWITCHING INTENTION AMONG THE CUSTOMERS IN BANKING SECTOR | |
| Authors : | DEEPAK BABU & Dr. A. P. GEORGE | |
| Journal Title : | International Journal of Research in Commerce, IT and Management | |
| Date : | 2017-11-01 | |
| File : | Click to Download PDF | |
