| Title : | A STUDY ON THE MODERATING EFFECT OF BRAND PARITY ON THE ANTECEDENTS OF BRAND LOYALTY | |
| Authors : | DEEPAK BABU & Dr. A. P. GEORGE | |
| Journal Title : | International Journal of Research in Computer Application and Management | |
| Date : | 2017-12-01 | |
| File : | Click to Download PDF | |
