| Title : | EXTENDING BRANDS TO EMERGING MARKETS - IMPLICATIONS FOR BRAND MANAGEMENT STRATEGY: A CASE OF LUXURY FOUR WHEELER IN INDIA | |
| Authors : | Dr. LALITA MISHRA | |
| Journal Title : | International Journal of Research in Commerce, IT and Management | |
| Date : | 2018-03-01 | |
| File : | Click to Download PDF | |
